The AMOS 2016 Project Show Case: Cognimaster
Team / Project Cognimaster reports:
In cooperation with the industry partner, Knowis AG, the team 9 of the AMOS project developed a product called “Cognimaster”. It is a cognitive service based web application, providing insights on unstructured (big) data from social media and news in order to obtain the Credit profile of a company.
Tapping into the newest technology of cognitive computing, the team used the Artificial intelligence technology from IBM (a.k.a. “Watson”) to explore the possibilities to aid decision-making in the financial sector. The application can be used to research any middle to large companies, taking into account the customers’ feedback on the companies and / or their products both directly from the customers, using twitter social network, and indirectly, using news articles available on the web. The cognitive services perform natural language analysis to define “sentiment” (positive or negative “mood”) of the text.
The main value of the product is that the customer feedback loop is shortened dramatically in comparison with the time, when the structured data starts “feeling” the impact of the customer feedback on the recent product launch or company – related news.
As the technology is still young, there is room for improvement of the unstructured data analysis results. With further development of this technology in future, highly precise big data analysis results will be available at any moment of time, revolutionizing managerial decision-making in not only financial industry, but many others as well.
Key words: cognitive computing, Watson, IBM cognitive services, artificial intelligence, credit profile, big data.
