4 ThesesFinal Thesis: Pricing at Everest SARL (Teaching Case)
Abstract: Pricing directly influences a company’s profitability, yet doesn’t receive too much attention in most business education. It is a highly complex topic, where a decision can make or break a business. This Harvard-style case study presents the story of a small French software company in a pricing crisis. Heavy discounting caused the company to enter […]Abstract: Pricing directly influences a company’s profitability, yet doesn’t receive too much attention in most business education. It is a highly complex topic, where a decision can make or break a business. This Harvard-style case study presents the story of a small French software company in a pricing crisis. Heavy discounting caused the company to enter […]
