4 ThesesFinal Thesis: Marktrecherche Anhand einer Digitalen Werbekampagne für die Software QDAcity
Abstract: Qualitative Data Analysis (QDA) is a tedious and time-consuming process that can be supported by the Computer-Aided Qualitative Data Analysis Software (CAQDAS) QDAcity. To prepare the software for commercial release, this thesis tests hypotheses about the interest and added value of the software for potential audiences. To this end, this work designed several landing […]Abstract: Qualitative Data Analysis (QDA) is a tedious and time-consuming process that can be supported by the Computer-Aided Qualitative Data Analysis Software (CAQDAS) QDAcity. To prepare the software for commercial release, this thesis tests hypotheses about the interest and added value of the software for potential audiences. To this end, this work designed several landing […]