Market Research Thesis

3 total

09FEB 2023
4 Theses
Final Thesis: Marktrecherche Anhand einer Digitalen Werbekampagne für die Software QDAcity
Abstract: Qualitative Data Analysis (QDA) is a tedious and time-consuming process that can be supported by the Computer-Aided Qualitative Data Analysis Software (CAQDAS) QDAcity. To prepare the software for commercial release, this thesis tests hypotheses about the interest and added value of the software for potential audiences. To this end, this work designed several landing […]
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17FEB 2022
4 Theses
Final Thesis: Market Research on the B2B CAQDAS Market
Abstract: Qualitative Data Analysis (QDA) is a quintessential practice of theory building in academia, commercial research contexts and more. Analyzing unstructured text for themes, sentiments, and speakers is done in nearly every field of research from social sciences to information systems. Computer-Assisted Qualitative Data Analysis Software (CAQDAS) supports the collection and categorization of this unstructured […]Abstract: Qualitative Data Analysis (QDA) is a quintessential practice of theory building in academia, commercial research contexts and more. Analyzing unstructured text for themes, sentiments, and speakers is done in nearly every field of research from social sciences to information systems. Computer-Assisted Qualitative Data Analysis Software (CAQDAS) supports the collection and categorization of this unstructured […]
Read more about Final Thesis: Market Research on the B2B CAQDAS Market
16FEB 2022
4 Theses
Final Thesis: Market Research for Personal Use of QDAcity
Abstract: Computer-aided qualitative data analysis software (CAQDAS) supports coding, categorizing, thematic analysis and derivation of insights from qualitative data. This category of software is most frequently found in academic settings but not exclusive to those. Thinking of the potential commercial value of such a solution to researchers, industry market research professionals, as well as scholars […]Abstract: Computer-aided qualitative data analysis software (CAQDAS) supports coding, categorizing, thematic analysis and derivation of insights from qualitative data. This category of software is most frequently found in academic settings but not exclusive to those. Thinking of the potential commercial value of such a solution to researchers, industry market research professionals, as well as scholars […]
Read more about Final Thesis: Market Research for Personal Use of QDAcity