Tag: Market Research Thesis

Abstract: Qualitative Data Analysis (QDA) is a quintessential practice of theory building in academia, commercial research contexts and more. Analyzing unstructured text for themes, sentiments, and speakers is done in nearly every field of research from social sciences to information systems. C...

Abstract: Computer-aided qualitative data analysis software (CAQDAS) supports coding, categorizing, thematic analysis and derivation of insights from qualitative data. This category of software is most frequently found in academic settings but not exclusive to those. Thinking of the potential comme...

Friedrich-Alexander-Universität Erlangen-Nürnberg